Why Mobile Marketing?
Imagine a new communications medium providing...
- ...a new way to reach out to customers or target audiences
- ...a new way to build customer profiles, send marketing messages and promotions
- ...targeted, location aware and time specific information
- ...rich, media formats - images, animation, audio and video
Sounds aspirational?
That medium is already here and probably in your pocket this very minute: the mobile phone.
The mobile phone may be small, but in the bigger picture it's far from it. No other medium is as personally engaging, or as capable of such wide reach, timely relevance and variety of interaction.
What does mobile offer organizations and brands over traditional media?
- Relevance: Your target consumers are mobile; therefore your communication needs to be mobile.
- Cut through the clutter: unlike other forms of direct marketing everyone opens a piece communication sent directly to their mobile.
- Permission based: consumers opt-in and provide you the permission to be marketed to, in return for content of value.
- Viral possibilities: Content, once received, can be forwarded onto friends, thus greatly broadening the potential scope and reach of the campaign.
- Personal: Your phone is your most personal device
- Innovative: Mobile is a creative, interactive and rich media channel.
- Eco Friendly: No printed material, no litter and no waste.
- Now: Mobile content can be targeted, location based, highly relevant and adaptable.
- Measurable: Every mobile transaction is highly measurable, and traceable.
The communications channel of the future is bigger than it looks - who cares about size when it works like nothing else?