"As far as Bluetooth goes, people are used to using their headsets with their phone and that's about it but it is a very powerful networking technology. With the increased memory and capability of mobile phones you can now send off lots of files like photos, movie clips etc."

An example of how useful this technology can be to the average punter is at an event such as a football match.

Mobanode can set up a Bluetooth network within the radius of the stadium with services like highlights of previous matches in the form of short video clips, and for free.

"Look at the traditional TV model: we're used to receiving content for free and having that content backed by ads that you have to watch.

"If the content is of relevance you will sit through those ads. That's how I will monetize my company. The best thing is that the customer won't incur charges because it's a peer-to-peer network," enthuses McAllister.