From the official press release...

A Limerick entrepreneur specialising in mobile marketing and communications has been unveiled as the Limerick winner of this year’s Impact Media Elevate Award. 

Shane McAllister of Mobanode took the prize worth €60,000 at a glittering awards event at the Carlton Castletroy Park Hotel in Limerick last Thursday.

Shane’s unique communications service uses technologies such as Bluetooth, WiFi and NFC to provide free audio, video and mixed media content to people at all kinds of events.  This novel technological approach to marketing made a big impression on Elevate judges Oliver Moloney of Instore, Michael Kearney of The Carlton Hotel Group and Niall McGarry of Impact Media, who chose Mobanode over strong competition from Sports Academy International and Travelace.

Mobanode will now benefit from a fund designed to elevate emerging entrepreneurs to a whole new level. The prize includes a generous advertising package on Limerick’s Live 95fm; full marketing, design and PR services from Impact Media; press advertising with The Limerick Post; print services from Castle Print; legal advice from RDJ Solicitors and a photographic session with Viewmaker.

“Mobanode is a very deserving winner,” said Niall McGarry of Impact Media. “The standard of entries was fantastic and Shane showed the kind of entrepreneurial drive and spirit that the Elevate Award is all about.”

Shane McAllister was delighted with his win: “Mobanode has really taken off since it was showcased at Electric Picnic last September. I’m delighted with this prize which will take the business to an even bigger stage.”