Bluetooth users in driving seat at TopGear Shows
Saturday, November 29, 2008 at 2:57PM by Nick Rabbits
Appeared in the Limerick Leader November 29th, 2008
If you are going to the Top Gear Live event in Dublin’s RDS this weekend, chances
are you will receive a text from a Limerick-based entrepreneur. Businessman Shane
McAllister, who founded MobaNode last year, has won a contract with Nokia to provide people at the event with free mobile content in a bid to engage the audience with the show.
As the audience take their seats to watch the presenters of the hit BBC show, Jeremy Clarkson, Richard Hammond and James May play around with motors, those who
have Bluetooth technology will get, the opportunity to download engine ring-tones, a mobile game, and Top Gear-related videos. Since setting up Mobanode, Mr McAllister, who works from the Limerick Institute of Technology’s Enterprise Acceleration Centre, has won contracts to supply what he describes as “personal, targeted, relevant, content and messaging to mobile devices” at several events, including Oxygen and Electric Picnic, as well as texting UL students about upcoming college events. But he said that those
going to this weekend’s showpiece will represent the most diverse audience he had ever catered for.