| Unlike traditional
forms of promotion (posters, flyers, Billboards) it is simple
to guage the return on any Mobile campaign with MobaNode. MobaNode's
deployment platform is equipped with a real time acquisition
system which shows on the fly in a transparent way the effectiveness
of any mobile marketing campaign.
Our solution provides information on the number of detected
mobile phones, the downloaded contents, the ratio of rejected
vs accepted invitations, the high traffic locations, the mobile
phone brands and models which interact with the Node and other
detailed advanced statistics.
Using these tools it is possible to export the data to Excel
or other formats for a latter analysis using Data Mining packages
and graphing tools.
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