Material Girl thinks mobile is the future too...

Madonna, somewhat of a serial earlier adopter in my view, and although heading towards her fifties, shows she's in touch with her audience by doing a live concert from New York, available exclusively via mobile.

Press Release -

Madonna fans in the UK and 13 other countries will be able to watch her perform live in in New York - on their mobile phone. Streamed live from the Roseland Ballroom, exclusively outside the US to Vodafone customers, the concert celebrates the release of the pop queen's new album, Hard Candy. Wednesday's performance will be the first time Madonna plays live songs from her new album. Vodafone customers in Cyprus, Egypt, France, Germany, Greece, Hungary, Italy, Netherlands, New Zealand, Portugal, Romania, South Africa, Spain and the UK will have access to the show via their mobile phones on Vodafone live! and streamed via their PCs at www.vodafone.com/music. They will also be able to interact with other online show-goers and select camera angles to move around the stage to get the best view. "Offering millions of fans around the world live, interactive access to a unique, intimate Madonna show is a powerful way to showcase a new album," said John Reid of Warner Music Europe. Madonna's latest hit, 4 Minutes, featuring Justin Timberlake, stayed at the top spot in The Official UK Charts Company's singles chart this week.

The concert went out a few days ago, and is still available to view on some operators portals. The carriers said it was the first time a live concert was broadcast simultaneously on mobile around the globe as fans sang along in unison at the venue. The four songs performed by Madonna have also been archived on Verizon Wireless' Vcast Performances channel, which will be available to Verizon Wireless customers throughout the month. Exclusive video footage of Madonna, Timbaland and Justin Timberlake's remix recording session is also available on the carrier's video service. Wonder would she like to send video highlights out via Bluetooth at her concerts? If so Madonna, you have my details...