Well, in reality it can't, but don't tell the marketing folks that! In essence, it cleverly uses Augmented reality to source Live TV footage - simply put, point the phone at a court, and if there is a match on, the link to the video feed will show up and you can watch the match live. So, no longer do you miss out if you've only got tickets to the outside courts, but it'd no doubt be unpsortsmanly to sit on one court, watching a match from another court on your phone! Besides, how'd you eat the strawberries with one hand holding a phone?

According to the latest reports, Apple managed to have their best quarter ever with the iPhone. In total, Apple shifted 8.75 million of the shiny devices. This brings the total to just over 51m for the complete history of the iphone (all three models) - not counting iTouch's (which Apple usually throw into the equation to beef things up). Other, more established handset manufacturers slightly pooh-pooh these numbers, but this last quarter for Apple is a 130% growth, year on year - not many of the "others" can boast that!

(Image courtesy of MobileCrunch)

With all this though, it is worth pointing out that the iphone is not the best selling phone ever, nor the fastest selling ever. And at the same time, Android is catching up, selling 60% of the volume of iphones, and other platforms are out there. The point is that whilst the iphone is significant, it’s not the only handset out there! And at MobaNode, we cater for all platforms!

However, thinking that someone is talking to YOU, when they are really chatting on a teeny weeny headset can lead to some interesting situations...

After watching the introductory video, I really can't see what the standout feature is going to be and to be honest, can't see the point. If people want to know what I'm doing right now - go to my Twitter, if they want to know more than that, read this blog. I'm not sure if this permanent "connectedness" through all these multiple channels is actually going anywhere, other to enhance carriers revenue, increase the amount of Ads google can serve, and play to the "look at me" tendencies of those with the attention span of a gnat...

Rant over...

In business it's usually simpler - the promoter and the idea - if the idea is patentable, and protectable and the market is there, then you're past the first post. If the promoter is experienced, and with a track record, you're even further along. If however, your business is a "service" business, in an emerging market, it's much harder to prove to investor types. Although some of the best business' in the world are "service" based - see Ryanair and McDonalds for example, investors still like patentable, tangible assetts. In the emerging creative service space that MobaNode occupies presently, the value or USP is hard to tie down as the barriers to entry are seen as "low". This gives us a constant dilemma, leading to much head wrangling and brainstorming, trying to justify our place in this market, trying to think of something complicated. However, in the end we managed to distill it down to just 4 words...

Great Content, Done Well

I'm happy with that - for now!

This fact, made for great PR copy and earned exposure in all sorts of places, including the Front Page of the Irish Times...

and coverage was also featured on Radio - 

Morning Ireland (What it says in the papers) - 

and no less a place than the Gerry Ryan Show too -

and fair play to Gerry, he actually got out name right!