Your USP?

 Always, always, when pitching to investor types, the question arises at some point "What's your USP?" (unique selling point). When asking this, they are looking for the key differentiator, the "thing" that sets you or your company apart, your "secret sauce", your "protectable intellectual property", the thing they put their money on. In Horse Racing, given that the ingredients are all the same (Horse+Breeding+Jockey+Trainer), the USP is a magical combination of all four.

In business it's usually simpler - the promoter and the idea - if the idea is patentable, and protectable and the market is there, then you're past the first post. If the promoter is experienced, and with a track record, you're even further along. If however, your business is a "service" business, in an emerging market, it's much harder to prove to investor types. Although some of the best business' in the world are "service" based - see Ryanair and McDonalds for example, investors still like patentable, tangible assetts. In the emerging creative service space that MobaNode occupies presently, the value or USP is hard to tie down as the barriers to entry are seen as "low". This gives us a constant dilemma, leading to much head wrangling and brainstorming, trying to justify our place in this market, trying to think of something complicated. However, in the end we managed to distill it down to just 4 words...

Great Content, Done Well

I'm happy with that - for now!