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Benefits
Metrics
ROI
"Mobile Advertsing will be an $11 billion
industy by 2011" Source: "Informa Telecoms & Media"
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Benefits |
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Traditional forms
of advertising have limited reach and unreliable metrics. Delivering
interactive mobile content directly into users' phones by permission
allows you to:
- Leave consumers with something interesting and lasting
on their phone, rather than solely an "eyeball"
ad impression
- Precisely measure the response rates of your content-driven
campaign
- Give consumers a means of directly responding to an ad
on the spot and getting deeper information
- Immediately interact with Customers - Bluetooth communication
in instantaneous allowing customers to gain instant satisfaction.
- Deliver Rich content: Multimedia content ranges from text
messages, calendar items and coupons to animations, music
files and video.
- Free to receive - Access to content via Bluetooth costs
the customer nothing making it different from downloading
"over the air" or via a short code, which incurs
a data fee on the consumer's phone bill. This also means
it can be used in places where there's no network reception.
- Permission Based - All content is delivered on an opt-in
permission basis. Unlike SMS and email, it is not technically
possible to send content over Bluetooth without first receiving
permission from the end user, via a standard opt-in request
message built into the Bluetooth protocol. The system will
not send repeated opt-in messages to a user who has opted
out at a particular location.
- Time and Location Specific - Content can be created, or
customized with regard to time and location.
- Establish a recurring dialogue with a consumer long after
they have left the advertising location
- Enable consumers to share this message with other friends
by forwarding the content. The end users will proliferate
interesting content well beyond the initial delivery from
the original location, giving brands access to the power
of viral marketing.
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